Regret Rate Index

The Regret Rate Index is a VerifyCreator metric that estimates how much of a creator's audience is likely to regret a purchase made on that creator's recommendation, by analyzing buyer-remorse sentiment in comments and engagement on their sponsored posts.

The Regret Rate Index is a proprietary VerifyCreator signal built to answer a question follower counts and engagement rates can't: after this creator promotes a product, do their followers feel good about buying — or do they regret it? A large, engaged audience that consistently regrets its purchases is a hidden liability for any brand paying for reach.

VerifyCreator derives the index by analyzing the language of a creator's audience on sponsored content — surfacing buyer-remorse signals such as complaints about value, disappointment with product quality, mentions of returns or refunds, and warnings to other followers. Those signals are scored into a single 0–100 index so brands can compare creators on purchase-regret risk before committing budget.

How the Regret Rate Index works

• Collects audience comments and reactions on a creator's recent sponsored posts.
• Detects buyer-remorse language — regret, overpricing, product not as advertised, returns/refunds, and warnings to other buyers.
• Weighs the volume and intensity of those signals against overall engagement.
• Outputs a 0–100 Regret Rate Index with a risk band (Low, Moderate, High).

Why the Regret Rate Index matters

A creator can post strong engagement while their audience quietly regrets what they bought. That regret becomes refunds, chargebacks, negative reviews, and brand-safety exposure. The Regret Rate Index makes that risk visible before a partnership is signed, so brands avoid creators whose recommendations don't hold up post-purchase.

How to interpret the Regret Rate Index

• 0–39 — Low risk: audience sentiment after sponsored purchases is largely positive.
• 40–69 — Moderate risk: some buyer-remorse signals; review the specific complaints before partnering.
• 70–100 — High risk: frequent, intense regret signals; a likely source of refunds and reputation damage.

The Regret Rate Index is one signal in VerifyCreator's creator-verification platform. Explore all features, see how verification works, or run a free creator check.